1901-2014 Trust. Performance. Reliability

1901-1911 The Birth of a Company

At the dawn of the 20th century, discovery of oil in southeast Texas transforms the area and gives birth to The Texas Co., later Texaco, which quickly grows into a major international petroleum company. Highlighting the company's first decade are significant discoveries, the entry into new markets, and development of new products from kerosene to automotive gasoline and lubricants.

1902 Beaumont Texas Co. headquarters

J.S. Cullinan and Arnold Schlaet form "The Texas Company" in April 1902, absorbing the Texas Fuel Co. and inheriting its office in Beaumont. By November, the new company makes appropriations for the first units of the Port Arthur (Texas) Refinery as well as 20 storage tanks, its first marine vessel, and equipment for an oil terminal to serve sugar plantations along the Mississippi River. This early growth pattern continues in the years ahead.


The Texas Co. registers its first trademark, the original red star with a green capital letter "T" superimposed on it in 1909. Despite subtle design changes, the Texaco star will remain an essential component of the company logo for decades ahead.

The Texas Fuel Co. is formed in March 1901

The Texas Fuel Co. is organized in March 1901 with sufficient capital to purchase large quantities of crude oil from the Spindletop field, develop a storage and transportation network and sell crude at a profit to northern United States refineries.

Texas Co. striking oil at Sour Lake in 1903

The Texas Co. strikes oil at Sour Lake, Texas, in January 1903 after gambling its future on the site’s drilling rights. The discovery, during a heavy downpour near Sour Lake’s mineral springs, turns the company into a major oil producer overnight, validating the risk-taking insight of company co-founder J.S. Cullinan and the ability of driller Walter Sharp.

1913 Texas Company logo

The new company logo keeps the green “T” inside the red star with the word “TEXACO,” all in a white circle with a red border that says "THE TEXAS COMPANY PETROLEUM PRODUCTS." All company-owned filling stations display it on a 42-inch enameled double-faced sign.

Texas Co. patenting Holmes-Manley process in 1918

Ralph C. Holmes and Frederick T. Manley develop a thermal cracking process, which relies on heat to break down the molecules of heavy oils. The Holmes-Manley Process, as it becomes known, is the first commercially successful continuous process for the synthetic production of gasoline from heavy oil. The process greatly relieves the gasoline shortage, as batch refinery processes cannot keep up with the increasing demand resulting from the automobile industry’s rapid growth.

Texas Co. acquiring California Petroleum Corp.

The Texas Co. acquires California Petroleum Corp. in 1928 and becomes the first oil company to market in all 48 United States. The acquisition also comprises five-refineries and other assets, including a large exploration area in Venezuela.

Partnership between Standard Oil Co. and Texas Co.

Standard Oil Co. of California (Socal) and The Texas Co. create a historic partnership in 1936 when they form the California Texas Oil Co., Ltd. (Caltex). This joint venture combines Socal’s Middle East exploration and production rights with The Texas Co.’s extensive marketing network in Africa, Asia and Australia.

Spokane Sun God fueled by Texaco aviation gasoline

The Spokane Sun God completes a successful coast-to-coast and return no-stop flight on August 20, 1929. The linear distance of 7,200 miles establishes a new mileage record for airplanes. This flight, piloted by Lieutenant N. B. Mamer and Art Walker, and fueled by Texaco aviation gasoline and lubricated with Texaco airplane oil, breaks the non-stop trip record of the Graf Zeppelin.


The Texas Co. acquires the Indian Refining Co. in 1931, obtaining rights to the dewaxing patents used in the manufacture of Havoline Motor Oil. That same year, the company introduces Waxfree Havoline and advertises the product heavily, leading off with a Saturday Evening Post spread that shows Uncle Sam at the wheel of a car and proclaims that Havoline Motor Oil is “An oil so good all America demanded it.”


The company introduces a new logo with the green T inside the red star within a white circle, featured in the famous banjo signs at Texaco stations around the world.

The Texas Co. Merges into Texaco Co.

The Texas Co. merges into itself The Texaco Co. (a Delaware corporation) and dissolves The Texas Co. (a California corporation). As a result of this 1941 reorganization, The Texas Co. now operates directly in all 48 United States and in the District of Columbia.

Texas Co. fully changes its name to Texaco

Recognizing that the public has long identified the company with the Texaco brand name, The Texas Co.’s Board of Directors officially changes the company’s name to Texaco Inc. on May 1, 1959.

Texas Oil Co. and Trinidad Leaseholds agreement

The Texas Oil Co., Ltd. and Trinidad Leaseholds agree in 1947 to market their full range of petroleum products jointly throughout the United Kingdom under the name Regent Oil Co.


Texaco Inc. obtains Paragon Oil Co. and its affiliated companies in 1959. This acquisition allows Texaco to participate directly in the United States East Coast fuel oil business for the first time.

Texaco registers its new logo

Texaco registers a new trademark that features the name "TEXACO" spelled out in black letters against a white hexagonal background outlined in red. This 1963 design incorporates the previous trademark, the green “T” superimposed on the red star encompassed in a black-bordered circle, between the name and the base point of the hexagon.

The merge of Chevron Corp and Texaco Inc in 2001

Chevron Corp. and Texaco Inc. agree on October 9, 2001 to form a merger that creates ChevronTexaco Corp., later renamed Chevron Corp. ChevronTexaco becomes the second-largest United States based energy company, with a worldwide downstream business built around three well-recognized international brands – Chevron, Texaco and Caltex. – as well as more than 11 billion barrels of oil and equivalent gas reserves and average daily net production of 2.7 million barrels of oil equivalent as of the date of the merger.


Texaco resumes marketing in the U.S. on July 1, 2004, beginning in 13 Eastern and Southern states and expanding into an additional eight Western states by 2005. As part of its 2001 merger agreement, ChevronTexaco had agreed to license the Texaco retail brand to Shell in the U.S. for the marketing and sale of gasoline in an exclusive basis until July 2004. The two companies will share the brand rights for a two-year transition period until Chevron Corp regains exclusive rights to the Texaco brand in the U.S. on July 1, 2006.


The company changes its trademark in 1981 to a white star with a red capital “T” placed on a red circle. This change is in response to a survey indicating that the public continues to identify Texaco most strongly with the star.


Texaco In. purchases Getty Oil Co. in 1984, acquiring an extensive retail network in the central and western United States, as well as 1.9 billion barrels of proven reserves of crude oil, condensate and natural gas liquids and 2.8 trillion cubic feet of natural gas reserves.

Hydro Texaco is created in Norway in 1995

Hydro Texaco, a marketing joint venture between Texaco and Norsk Hydro, is created in 1995 in Norway and Denmark. BY the end of the year, Hydro Texaco is the third largest petroleum marketer in Scandinavia with 850 retail stations.


The Texaco brand surpasses 2,000 service stations in more than 20 states across the United States and is ranked as the second most powerful brand behind Chevron in a 2006 Oil Price Information Service (OPIS) study.