Texaco Logos

OUR STAR IS BORN

1902 - 1931

Texaco was born in Beaumont, Texas in 1902. Back then we called ourselves The Texas Company, but when a salesman saw the abbreviation "Texaco" in a telegram, it became our favorite nickname.

The first Texaco star arrived in 1903, when a 19-year-old Italian refinery worker suggested we embrace the five-pointed symbol of Texas. He later added a green "T" - a color scheme he probably picked up from the Italian flag.

Over time, the logo changed subtly. And we added new brands such as Havoline Oil, when we acquired Indian Refining Company in 1931.

The banjo logo

THE PERFORMANCE CHIEF

1932 - 1959

As Texaco grew, so did our commitment to performance. In 1932, we introduced Texaco Fire Chief gasoline, followed by Sky Chief gasoline in 1938 - bringing higher-octane options to pumps across America.

We also updated our look, debuting the white enamel-clad "Texaco Type" filling with a new "banjo" logo and sign in 1936.

And Texaco, the brand by which the public knew us, became our corporate name in 1959.

The hexagon logo

TRUST YOUR CAR

1960 - 1980

The 1960s were all about fast-moving changes, but travelers knew they could count on Texaco.

The long-running "Trust your car to the man who wears the star" advertising campaign began in 1962 and a hexagon version of our logo was introduced in 1963. Both would become icons of the road for an entire generation.

Talk about trusting your car to the man who wears the star. For a decade, beginning in 1975, Bob Hope became "Mr. Texaco," advertising Texaco on his TV specials.

1970s Texaco and Havoline marching band commercial
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Turn in at Texaco 1960s commercial
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Toy fire truck commercial
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The current logo

DRIVING PERFORMANCE

1981 - TODAY

The current Texaco star and modern station design launched in 1981. In 2001, Texaco and Chevron merged to become ChevronTexaco. Not long after, we added the cleaning power of Techron to every grade of our gasoline.

Today the Texaco star shines in 16 states and in countries around the globe. Wherever you see it, we're ready to help you get where you're going-and get the best performance from your car.

OWN A PIECE OF HISTORY

Texaco banjo logo can koozie

Amazon.com

BANJO KOOZIE

Keep any 12oz can frosty cold and vintage cool. This soft, flexible Koozie features the classic "banjo" Texaco logo.

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Neon Sky Chief sign

Neon4Less

SKY CHIEF SIGN

Bask in the glow of this Sky Chief neon sign. Ready to hang, no special wiring required.

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Texaco hexagon logo t-shirt

Original Retro Brand

HEXAGON LOGO TEE

A modern tee with 1960s heritage. This men's short sleeve tri-blend tee is fitted through the chest, armholes and sides.

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