People in the Know Trust Texaco
Texaco has launched a global ad campaign across North America and Latin America highlighting car enthusiasts who trust only one kind of fuel — Texaco with Techron®. They exist in all different cultures; people who have a passion for automobiles and know them inside and out. They also know better than anyone that Texaco with Techron is the only fuel that helps keep their car performing its best.
Over the past century, Texaco has become one of the most recognized brands in the world due to its rich heritage and genuine authenticity. Part of that authenticity has come from the support of loyal customers who've always trusted the quality of Texaco products. Whether they're cab drivers or performance tuners, these folks really know cars, and that's why they trust the cleaning power of only one fuel — Texaco with Techron.
