Chevron Launches Texaco Ad Campaign Celebrating People Who Know and Love Their Cars

Launch of "People in the Know Trust Texaco" advertisements showcase strong heritage and performance of brand together with consumers' passion for automobiles

SAN RAMON, Calif., APRIL 3, 2006 - In anticipation of gaining full ownership of the Texaco brand on July 1, Chevron Global Marketing today announced a new Texaco global advertising campaign to celebrate the people who know and love their cars, are driven by performance and trust only one brand of gasoline. The theme of the advertisements, "People in the Know Trust Texaco," brings to life what consumers have acknowledged about Texaco all around the world: its strong heritage, a trusted brand and provider of quality products. The new advertisements will appear in television, radio, internet, and outdoor media outlets in 14 markets starting today.

"The latest Texaco ads celebrate the love consumers have for their cars, and the superior power, performance and quality that Texaco has provided motorists for more than 100 years," said Danny Roden, Vice President, Chevron North America Marketing. "Today, we continue to deliver top quality fuel with the unbeatable cleaning power of Texaco with Techron, and look forward to providing our customers with premium products under the Texaco brand for years to come."

Gasolines with Techron allow consumers to help clean up and keep clean vital engine parts such as intake valves and fuel injectors. Techron does an unsurpassed job in cleaning the engine's intake system while minimizing harmful combustion chamber deposits, which can cause knocking or loss of power during acceleration, and higher emissions.

The new Texaco global advertising campaign launches shortly before Chevron assumes exclusive rights to the Texaco brand on July 1, 2006. In connection with its 2001 merger with Texaco, Chevron was required to license the Texaco retail brand to Shell in the United States for the marketing and sale of gasoline on an exclusive basis until July 1, 2004. Currently, both Chevron and Shell have rights to use the Texaco brand in the United States.

Chevron plans to continue growing the brand by attracting marketers to the strong heritage and iconic stature of the Texaco star. The company has expanded the Texaco brand in 14 Southern and Eastern states since July 2004, supplying Texaco stations from Texas through Maryland and the District of Columbia. In December 2004, Chevron began marketing the Texaco brand in the following Western states: Washington, Oregon, California, Idaho, Nevada, Utah, Arizona, and New Mexico.

Texaco has been operating in the United States for more than 100 years and has grown into one of the most trusted and familiar brands in the world. Ranked as the second most powerful brand behind Chevron in a recent Oil Price Information Service (OPIS) study, Texaco has maintained its consumer influence in many markets despite a few recent years of not operating in the U.S. due to an antitrust stipulation of the merger with Chevron.

Chevron Corp. is one of the world's leading energy companies. With more than 47,000 employees, Chevron subsidiaries conduct business in approximately 180 countries around the world, producing and transporting crude oil and natural gas, and refining, marketing and distributing fuels and other energy products. Chevron Global Marketing is a division of Chevron Global Downstream LLC, a subsidiary of Chevron Corp. Chevron Products Company is a division of Chevron U.S.A. Inc., a subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information on Chevron is available at www.chevron.com.

TECHRON is a registered trademark licensed to Chevron U.S.A. Inc.

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