To further strengthen its bond with customers across the Latin America region, Texaco has partnered with ESPN International to bring sports fans the "Texaco Star Play of the Week."
The innovative campaign consists of a weekly selection of three outstanding plays from several sporting events. Viewers are invited to vote online at ESPNdeportes.com to select the best play. In addition to sharing real-time results on a Texaco-branded web page, ESPN announces the "Texaco Star Play of the Week" every night on its popular show SportsCenter. The program airs in three different languages—English, Spanish and Portuguese—across Latin America, Central America and the Caribbean (including Puerto Rico).
Customers can vote for their favorite high performance plays by visiting ESPNdeportes.com.
