Supa Strikas
In West Africa, Texaco (along with Caltex) sponsors the country's comic book phenomenon Supa Strikas, which harnesses the local passion for soccer and universal appeal of comics to engage the youth market.
The Supa Strikas prepare to play each week.
Supa Strikas are the champions of a fictional soccer league played out in a series of comic books. The sponsorship provides significant brand exposure throughout the comic, with the Texaco and Caltex logos appearing on all player uniforms, as well as a full-page ad in each edition. Furthermore, the comic contains entertaining, educational and socially relevant messages and is a promotional platform for the eight countries concerned.
Supa Strikas is currently published and distributed through newspapers in seven countries, reaching an estimated 10 million readers ranging up to age 35. Supa Strikas has developed into one of the most successful and unique marketing platforms in the West Africa region for both Texaco and Caltex.
The Supa Strikas prepare to play each week.
