Marketer and Retailer Guidelines
A business charges ahead when it takes on challenges. Every day the Texaco brand represents the values that have made it one of the world's most admired brands. Texaco's face to its consumers is its marketers and retailers, and they are asked to represent those same values.
Customer Service Is King
Every day we make sure we keep our promises of clean engines, safe and reliable stations, proud employees and satisfied customers. These are the elements of a winning team.
We keep these teams sharp by learning first-hand about the customer experience at Texaco stations. Our Customer First mystery shopper program addresses a series of 17 quality-of-experience standards, with every participating branded station evaluated six times a year. Customer First is a tool for motivating station employees to deliver consistently excellent service, and ensure customers keep coming back. In return, year-end prizes for stations achieving the best overall performance include cash and luxury trips. Stations and cashiers receive $100 and $40, respectively, for each perfect score. Enrollment is 50% reimbursable through the Business Development Fund, available through supplying Marketers.
Plastic Means Performance
Along with the market strength of the Texaco and Chevron gas cards, our locations also accept ATM/Debit and a wide range of credit cards and charge cards. We proudly say, we are the only petroleum marketer that manages all credit card processing, which may assist retailers in reducing fraud and other chargeback issues. We protect our customers. They matter.
Knowledge Is Anticipation
When you sign as a Texaco branded Marketer or Retailer you are instantly eligible to attend the Company University, where a few short classes train you in our leading-edge processes and practices. When your business opens, you're ready to compete.
We offer seminars that empower you with critical information such as how to support credit cards, capitalize on promotions, and make the best use of our retailer support services. Ultimately, we're always looking for how to best serve customers.
Customers Demand Performance
Gasoline cannot power business. A successful enterprise requires leadership, resources, commitment, and collaboration. These elements-along with quality products and services-combine to form what is now known as the Texaco Brand Advantage.
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