Texaco: Ronaldinho Gaucho

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A Star Player for a Star Brand. Ronaldinho Gaucho Embodies the Essence of Texaco's Enduring Performance.

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The only feat more difficult than attaining greatness is maintaining it. And when Ronaldinho Gaucho won the International Soccer Federation's (FIFA) "Best Player in the World" award for the second consecutive year, his exceptional athletic skill inspired the Texaco Latin America Organization to choose him as the promotional face of its enduring performance fuels in Latin America and the Caribbean.

As the star of the Barcelona F.C. and Brazilian World Cup teams, Ronaldinho was also selected "Best Player" by the European Soccer Union for the third year in a row, extending his personal commitment to maintaining greatness. No matter which soccer club he is associated with, Ronaldinho's superior athletic ability and his captivating sportsmanship inspire confidence with his fans the world over. Similarly, Texaco's reputation as a time-tested performance brand inspires customer confidence with our products and services - further validating this exciting new relationship.

Ronaldinho will star in Texaco's advertising and promotional campaigns, helping to promote our products' characteristics of enduring performance, high quality, reliability, and state-of-the-art technology. In return, Texaco is committed to supporting Ronaldinho in his journey to maintain his enduring athletic performance.

For more information, read the press release.