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A Star Player for a Star Brand
The Exceptional Brazilian Soccer Player becomes Texaco's Promotional Spokesperson in Latin America and the Caribbean

MIAMI, FL (January 26, 2006) -- People who know about cars trust Texaco and people who know about soccer trust Ronaldinho Gaucho, recognized by the International Soccer Federation (FIFA) as the "Best Player in the World" for a second consecutive year.

Ronaldinho's exceptional athletic skills inspired Chevron Latin America to choose the star of the Barcelona F. C. and the Brazilian World Cup teams as the promotional face of Texaco fuels in Latin America and the Caribbean.

"If there is someone who knows about quality and performance, it's Ronaldinho," said Glenn Johnson, marketing director for Chevron Latin America. "Therefore, we can't think of a more credible and charismatic figure to talk about the enduring performance of Texaco products. Ronaldinho embodies all of the performance qualities that we want associated with our products."

Under the deal, Ronaldinho will star in Texaco's advertising and promotional campaigns, helping to promote its products' characteristics of enduring performance, high quality and reliability, and state-of-the-art technology.

"I am very selective about the brands I associate with," said Ronaldinho Gaucho. "Therefore, the opportunity to partner with such a highly recognized and trusted brand such as Texaco was easy. The challenge, however, is that Texaco products stand for enduring performance… this means that I need to maintain a consistently high-performance level in every single match I play!"

Since his debut at age 17 in the Gremio de Porto Alegre's first division in Brazil, Ronaldo de Assis Moreira showed unique qualities. These attributes served in 1997 to help Brazil win the World Youth Championship Subdivision 17 and to establish him as the championship's best player.

Two years at the París Saint Germain served as the launching pad for the star's European take-off. But it was The Barcelona-the club he joined in August 2003-, as well as the 2002 World Cup in Korea/Japan where Brazil became World Champion, that consecrated him as a global super star.

Ronaldinho Gaucho was also selected "Best Player" by the European Soccer Union for the third year in a row and distinguished as "Gold Ball" by France's Football Magazine. Just like Ronaldinho shines on the field, imprinting his characteristic smile with his every play, Texaco products shine under a different star, delivering enduring performance with every kilometer traveled.

"When we look at strategic alliances, we select those that best match our brand's qualities of performance and endurance, and also have a healthy dose of global appeal," said Alex Valderrama, Texaco brand Global Manager. "Therefore, the combination of Ronaldinho and Texaco is simply a no brainer."

Chevron Corp. is one of the world's leading energy companies. With more than 53,000 employees, Chevron subsidiaries conduct business in approximately 180 countries around the world, producing and transporting crude oil and natural gas, refining, marketing and distributing fuels and other energy products. Chevron Global Marketing is a division of Chevron Global Downstream LLC, a wholly-owned subsidiary of Chevron Corp.

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For information: Maria Pis-Dudot
(off) 1-786-552-6107
(cel) 1-305-710-7960




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